May 1, 2019

Boutique taps Nashville for first non-California store

Vici to take space at North Gulch’s Capitol View

California-based women’s clothing boutique Vici announced Wednesday it will open in late 2019 a brick-and-mortar retail shop at Capitol View in downtown Nashville.

This will be the third physical location for Vici (stylized as “VICI”) and the first outside the Golden State, according to a release. Of note, Vici CEO Sandra Dudum said the company picked Nashville due to the city’s having provided the retailer lots of online customers to date.

Vici (pronounced VEE-chee), which began business seven years ago, specializes in “versatile, contemporary designs for busy moms, working women and self-proclaimed fashionistas.” Many of the store’s outfits are priced under $60, with the two boutique located in Newport Beach near Los Angeles and Walnut Creek near San Francisco, respectively.

The release does not note a specific location or terms of the lease.

Spanning 32 acres in the North Gulch and with a main entrance at the intersection of 11th Avenue North and Dr. M.L. King Jr. Boulevard, Capitol View is a joint venture between Northwestern Mutual, Boyle Investment Co. (leasing, management and development services) and Northwood Ravin (residential developer).

“VICI is one of the most exciting retailers in the country and has figured out a winning retail formula in fashion,” Grant Kinnett, who handles leasing and sales for Brentwood-based Boyle Investment, said in the release. “While this will be VICI’s first location outside of California, they already have a huge online following in Nashville, and we’re confident that they will be a great retail attraction for the entire city.”

Dudum said the energy and atmosphere at Capitol View “fit perfectly with our vision for our space in the city.”

Vici will join several retailers already open at Capitol View district, including SVM Boutique, Valerie Boutique, Jón Alan Salons, Club Pilates, Starbucks and M.L.Rose. Forthcoming retailers include Publix, Drybar and Central BBQ.

The fast-changing North Gulch node is also home to The Residences at Capitol View, a 378-unit apartment building that is more than 70 percent occupied five months after opening.

Originally published in the Nashville Post